Tuesday, August 14, 2007

10022-SHOE: THE ZIP Code for Shoe Lovers

10022-SHOE. This is the ZIP code where I'll be spending my next vacation.
Some of you who live in Manhattan might recognize the first part of this ZIP code as your own.
But unless you plan on moving to Saks Fifth Avenue's upcoming 8,500-square-foot designer shoe salon, you'll have to skip using the ultra-cool final four digits as part of your own postal address.

According to a recent article in the Los Angeles Times, Saks' executives were looking for a marketing gimmick that said "big," when they came up with the idea of giving the shoe floor its own ZIP code.
After a month of discussing the possibility with the U.S. Postal Service, they were given the green light. Not surprisingly, this is the first time a single floor has ever been given its own ZIP code.




3 comments:

WendyB said...

A pretty clever promotion, I must admit!

Char Ruiz Manjarrez said...

What a fun idea! And cute shoes by the way,

C.

Indulge in Fashion said...

i need some new kicks for fashion week, so i'll be visiting there on my next trip to the city