Wednesday, February 4, 2009

Custo Barcelona announces new CEO

For Immediate Release

Contact: Tanya Jensen (212) 925-3408

Custo Barcelona Names Dara Pauker Chief Executive Officer of North America

New York, February 2nd, 2009 - Custo Barcelona announced today that Dara Pauker has joined
the company as Chief Executive Officer of North America as of January 19, 2009. Pauker’s
responsibilities include the expansion of the wholesale, retail and online businesses in North
America. All U.S. functions will report to her.

“Dara Pauker brings the perfect combination of vision and execution to her new role. Custo
Barcelona will benefit tremendously from Dara's experience and proven ability to grow
businesses.” said company Founder and Creative Director, Custo Dalmau.

Pauker joins Custo Barcelona from Liz Claiborne Inc., where she oversaw store programs for the
Liz Claiborne, DKNY Jeans, and Claiborne Men’s brands as the Vice President of Brand
Operations. In this role she managed the retail performance of doors in excess of $250 million
in annual volume. Prior to that, Pauker served as Group Director of Strategic Planning for Liz
Claiborne Inc., working with the company's brands and divisions on key strategic initiatives.

Pauker began her career as a strategy consultant at Bain & Company and The Bridgespan Group
and was Founder, Director, and Product Manager for Pulse123. Pulse123 is an online market
research company under Walker Digital, the Internet incubator of Jay Walker, who founded

"I am thrilled to join such a unique and vibrant brand," said Pauker. "I look forward to growing
the business and leveraging its core DNA. At this somber moment in the retail environment, I
see particular opportunity for a brand that embodies optimism and presents a fresh point of
view at highly desirable price points."

Custo Barcelona currently has 83 stores worldwide. North America’s 17 stores include New
York, L.A., Miami, Las Vegas and Chicago. 2009 store openings include; Saudi Arabia, Dubai,
Qatar, Kiev, Caracas, Isla de Margarita and Singapore. Custo Barcelona launched four new
product categories for the spring/summer 09 season; eyewear, watches, sneakers and

You can view the Custo Barcelona Spring 2009 Collection Here