Monday, March 26, 2007

Mercedes Benz Fashion Week-Los Angeles

Sunday, March 25, 2007

Runway Departure by Brooke Williams

For years, Columbus designers have been all dressed up with no place to go. But this year, for the first time, local industry professionals decided to take matters into their own hands with the launch of Columbus Fashion Week.

Producer Ed Kavishe explained that the inspiration behind the event came on the heels of viewing a litany of local fashion shows that were high on fashion, but low on execution.

"The quality of the shows was just not there," he said. "A lot of clubs and galleries were not designed to host a fashion show. We wanted to create a real showcase for talented local designers and retailers."

Kavishe, a longtime high-fashion photographer whose clients include New York's Mercedes Benz Fashion Week, said there are several important factors needed to effectively show clothing. Proper lighting is key—too dim, and the garments' details will be lost; too harsh, and the results can be unflattering.

What: Columbus Fashion Week

When: March 13-17

Where: Bar of Modern Art, Downtown

Web: columbusfashionweek.com

Walk It Off

Columbus Fashion Week schedule of events



March 13, 8 p.m.: Designer/boutique G&Co, showcasing European denim designs and couture wear

March 14, 10 p.m.: The Design House of Atomic Geisha by Geisha EL Hasan

March 14, 11 p.m.: Xantha Designs' "Ghettoe Bluz" funky denim collection and accessories

March 15, 10 p.m.: Demetri by Samara Collins

March 16, 10 p.m.: Retailer Arden B

March 17, 10 p.m.: Grand Finale Show with European couture Designer Silva Levit

An amply long runway is also essential. "You need time to really see the clothes, not just take four or five steps and turn around," Kavishe said. "You need at least 60 feet to walk."

With this year's first Fashion Week, themed "Indulge in Fashion," Columbus joins the ranks of New York, Milan, Paris and other couture crossroads.

"Columbus is a pretty fashionable town, if you think about it," Kavishe said. "We've got Limited Brands and Abercrombie and Fitch right here in town, along with a lot of talented designers. We wanted to give those designers a real platform to showcase their work."

The shows aren't just for fun, either. They will serve to connect local designers with boutique owners, models, reps from the local fashion corporations, the press and the public, Kavishe added. It can be a vital step in furthering a designer's career.

Columbus Fashion Week events are open to the public. Tickets cost $20 per event; proceeds benefit NineMillion.org, a charity that aids refugee children around the world. Now the fashion-forward of Columbus can look good and feel good.


If you'd like to share your fashion sense with Off The Rack, e-mail mstarker@columbusalive.com


March 8th, 2007


Copyright © 2007 Columbus Alive, Inc. All rights reserved.

Model Behavior by Brooke Williams

Fashion week is a time for designers to shine. Their names are emblazoned atop the runway for all to see. They take a bow at the end of the show. Every piece in the collection bears their name on the tag.

They'd walk them down the runway themselves if they thought it would sell the clothes, but designers aren't idiots. They know that high cheekbones, long legs and svelte figures can make a good outfit great, and a great outfit legendary.

Models are the designer's way of saying, "This is how it's meant to fit." In other words, if it doesn't look good on you, it's not the shirt's fault.

Models are quite literally in the spotlight, but only a few live the life we imagine they do—the one of fame, fortune and dating Tom Brady.

I caught up with one the models walking the runways of the inaugural Columbus Fashion Week to find out what other model misconceptions may be lurking in the public psyche.

The ladies were at Easton Town Center for their Arden B. show fitting. Too many episodes of Project Runway made it easy to expect tart, twiggy, tardy girls. Thankfully, there were no egos in evidence—certainly no Naomi Campbell phone-tossing outbursts.

What: Columbus Fashion Week

When:March 13th Through March 17

Where: Bar of Modern Art, Downtown

Web: columbusfashionweek.com

Instead, most arrived early with smiles and hugs for Columbus Fashion Week producer Ed Kavishe. And while there wasn't a size large in the bunch, the body types ranged from naturally boyish to curvy and voluptuous.

They're not all hardened professionals, either. Many aspiring models maintain other jobs to pay the bills; some are finishing their education and modeling on weekends.

Jorden Oliver can't stop smiling. Hailing from near Canton, the high school junior will be 17 next week, and she's elated that her modeling career is taking shape.

"I've had dreams about walking in the runway shows, and going on America's Next Top Model," she said. "I get Vogue and study it for like two hours at a time. I love everything about fashion!"


Oliver believes that models should also be role models. She credits "just being nice" with much of her success. She also revealed that many models don't starve themselves or indulge in expensive beauty regimens.

"I use Proactiv for my skin, I eat chocolate—I had two Reese's cups on the way here!" Oliver said. "I am thankful for my family's naturally high metabolism."

She paused, and perhaps reminded of her vow to be a good role model, added with a winning smile, "I don't really eat healthy, but I've been trying to work on that."


If you'd like to share your fashion sense with Off The Rack, e-mail mstarker@columbusalive.com


March 15th, 2007


Copyright © 2007 Columbus Alive, Inc. All rights reserved.

Saturday, March 24, 2007

G&Co Designs @ Columbus Fashion Week

Atomic Geisha Designs @ Columbus Fashion Week

Arden B Collections @ Columbus Fashion Week

Silva Levit Designs @ Columbus Fashion Week

Demetri by Samara Collins designs @ Columbus Fashion Week



Columbus based design house Demetri by Samara Collins, heated up the runway on March 15th 2007 on her debut in Columbus Fashion Week. Samara set out to bring her unique designs in this years fashion week with the help of accessories designer Nyemadi Williams. Armed with an inspiration of the everyday sexy woman Samara and Nyemadi collaborated to bring together a fashion show we will remember in a while. For more information on Contacting Samara Collins please visit her myspace at http://myspace.com/elitestudioslive
Please join us in celebrating Samara to a greater success
you can find her boutique in Columbus located at City Center Mall on the first floor

Press Release

FOR IMMEDIATE RELEASE

(Columbus, OH)-Imajin Studios & Management LLC presents: 1st Annual Columbus Fashion Week ™ 2007 “Indulge in Fashion”.

Local industry partners have collaborated to bring Fashion Week to Columbus. The 1st Annual Columbus Fashion Week™ takes place March 13th through March 17th at BoMA (Bar of Modern Art www.barofmodernart.com), located at 583 E. Broad St.

This momentous fashion event is an inspiration of “Fashion for CHARITY”; Proceeds from Columbus Fashion Week will go to http://www.ninemillion.org/ a campaign to raise awareness and funds for youth education and sport programs. (TICKETS are on sale http://www.columbusfashionweek.com/ or contact 614-561-9240)

Columbus Fashion Week™ is the collaborative effort put forth by individuals from all aspects of the fashion industry in Columbus, Ohio. Fashion industry business supporters include Fashion Stylist: Michelle Washington (of Style-ology LLC www.styleology.net), BoMA (Bar of Modern Art), Arden B., Sephora, G&Co, Marengo Institute, Haircolorxperts, and Aveda.

Artistic talent of Makeup Artist and Hair Stylist include: Chenese Bean, Kellie Keck, Abby Roads, Donatella Imparato, Angela Holmes, Kathleen Hawkins, and Vasilios Vassilakis.

The Columbus Fashion Week™ will be held at BoMA (http://www.barofmodernart.com/) which includes a state-of-the-art facility, fully equipped backstage area, Parisian style high-fashion runway lighting, and a sound system balanced to provide fully equalized coverage for music playback.

Marketing and promotional benefits for participating designers and sponsors include: signage throughout the venue, inclusion on the official Columbus Fashion Week website, logo placement in the program booklet, mention in advertising, and placement in copies of the registered press list.

“It is time to put the Columbus fashion scene on the map, we have really talented designers right here that need our support…” said Ed Kavishe of Imajin Studios & Management LLC, creator of Columbus Fashion Week™.
The 1st Annual Columbus Fashion Week™ “rolls out the red carpet” for its kick-off event Tuesday night 8:00pm (March 13, 2007) with a showcase of trendy fashion-forward garments from retailer “G&Co” of the Short North at BoMA (Bar of Modern Art) featuring models from local modeling agencies. Other featured designers (showing at 10:00pm) during Columbus Fashion Week include:

March 14th—Avant-garde fashions of designer “Hassan” (from Dayton)
March 15th—The elegant fashions of designer Samara Collins (from “Elite Studios” of City Center)
March 16th—Fabulous high-fashion garments of retailer “Arden B.” (from Easton Town Center)
BoMA (Bar of Modern Art) will host the “Grand Finale Show” with an elaborate fashion show from renowned European designer “Silva”, to be hosted on Saturday night 10:00pm (March 17, 2007) followed by an “After Party” at the same venue.

Sponsorship opportunities are still available as well opportunities for designers, makeup artists, hair salons, boutique owners, volunteers, and interested buyers. For the event schedule, information, and tickets…please contact Ed Kavishe at 614-561-9240 or visit http://www.columbusfashionweek.com/ for details.