Jessica Simpson Launches Swimwear Line at Miami Fashion Week

Jessica Simpson added to her resume a collection of swimwear line launched at Mercedes Benz Fashion Week in Miami on Saturday. The actress/singer/reality Tv performer now turned Designer, looked pretty surprised at her own line as she watched the show from the front row seats. Though i doubt she had any hand in the pattern design, i give the girl credit for trying. The collection consisted of sexy bikinis and conservative one pieces suits. Sister Ashlee watched from the front row seat in celebrating big sister success in the swimwear fashion world.

True Religion Swimwear Collection

True Religion showcased their first-ever swimwear line with an extensive range of vintage-inspired prints, bold hippie florals, intricate paisleys, crocheted patterns, ombré and beaded swimsuits in a bright, wide range of colors. Dennis Rodman caught up with Jeffrey Lubell, chairman and chief executive officer of Indigo Denim USA as they watched the debut from the front row.

ROSA CHA- Swimwear Collection

Amir Slama presented his most surreal collection yet for Rosa Cha featuring DADA inspired swimwear embellished with spoons, geometric objects and other surprising "accessories".

Miami Fashion Week-CIA MARITIMA SWIMWEAR

Cia.Marítima, Brazil's largest producer of high-end beachwear, presented it's debut collection in the United States. This bombshell Brazilian label filled the runways of Miami with sexy styles "delivered" by DHL the world's leading global express delivery and logistics company.

Badgley Mischka-Mercedes Benz Fashion Week Miami Swim

Badgley Mischka debuted their inaugural swimwear collection reminiscent of the styles for their most fabulous looks found on the runways of New York. Celebrities in attendance to support the launch included Tyson Beckford, Chudney Ross and Kim Kardashian

Mercedes Benz Fashion Week-Miami Swim

Columbus fashion week will be on hand to cover the events at Mercedes Benz Fashion Week , at the beautiful Raleigh Hotel in South Beach Florida.
Mercedes-Benz Fashion Week Miami Swim 2008 Collections will be held July 10 to 14, 2007.
Celebrities confirmed to date include Jessica & Ashlee Simpson, Tyson Beckford, Kim Kardashian, John Stamos, Craig David and Aiden Turner with more to be announced.

All Week:
Mercedes-Benz welcomes Tyson Beckford as Brand Ambassador for Mercedes-Benz Fashion Week Miami Swim and the new C-Class Mercedes.

Tuesday, July 10, 2007:

Xtra Life LYCRA® “Fits the Beach,” Oasis Hair & Makeup Tent (1:30-3:30 PM)
LYCRA® brand is issuing an open casting call to “real” women of all shapes and sizes to stop by the Xtra Life LYCRA® “Fits the Beach” tent
Selected women will be offered a swimsuit makeover with Bobbie Thomas, host of Style Network’s “Fashion Police” and Style Editor for NBC’s “Today

Jacquelyne Love Bella Mar Swim, Pool Deck (6:00 PM)
Jacquelyne Love will open Mercedes-Benz Fashion Week Miami Swim with a fashion presentation and live “Beach Boys” concert featuring special guest John Stamos

Mercedes-Benz Fashion Week Miami Swim Opening Reception, Oasis (6:00 PM to 9:00 PM)
List of attendees TBA.


Wednesday, July 11, 2007:

Rosa Cha, Pool Deck (6:00 PM)
Confirmed Celebrities: Amir Slama
Instead of a traditional runway show, designer Amir Slama will host a party for buyers, press, and industry VIP’S, which includes informal modeling, a DJ and cocktails to celebrate the collection.


Badgley Mischka, Beachway (7:00 PM)
Confirmed Celebrities: Mark Badgley and James Mischka
Come see as Badgley Mischka debuts their inaugural swimwear collection

Cia.Marítima, Oasis (8:00 PM)
After party at the Raleigh Penthouse sponsored by DHL, HAVAIANAS and CUCA FRESCA @ 930 PM

Xtra Life LYCRA® “Reality Beach”
· “Reality Beach” continues as the LYCRA Brand® invites several makeover recipients from Xtra Life LYCRA® “Fits the Beach” to strut their new style as part of the Xtra Life LYCRA® group runway show
· 8:30 PM - Bobbie Thomas will host a cocktail hour
· 9:00 PM - Runway show will feature styles containing Xtra Life LYCRA® fabric from top designers and swimwear brands including: Hot Tuna, Karla Colletto, Red Carter, Sauvage, Be Creative, It Figures, La Perla Beachwear, Anna Club by La Perla, Sunflair, Banana Moon, BECCA, Betsey Johnson, Leilani, Juicy Couture Beach, Carmen Marc Valvo, Speedo, Andres Sarda, Rygy, Gottex, and Brette Sandler



Thursday, July 12, 2007:

DE et DR Don Eduardo et Donna Rosalia, Beachway (8:30 PM)
Come see as they debut their very first collection in the United States
Celebrities in attendance at their London debut included Joely Richardson (Vanessa Redgraves daughter) and Elle MacPherson

True Religion, Oasis (9:00 PM)
After party at MOKAI (235 23rd St) @ 10 PM

Red Carter, Cabana Grande (9:30 PM)
Confirmed Celebrities: Chris Ciccone, Beau Beasley from CBS’s Big Brother, Robert Verdi and Cindy Taylor


Friday, July 13, 2007:

Ashley Paige, Cabana Grande (6:00 PM)
Confirmed Celebrities: Chutney Ross, Craig David, Kim Kardashian and Aiden Turner
Bay County Humane Society puppy (available for adoption) will be strutting it’s stuff on the runway
After party at Prive (136 Collins Ave) @ 930 PM benefiting Bay County Humane Society

ANK by Mirla Sabino, Beachway (7:00 PM)
After party at the Raleigh Penthouse sponsored by NIVEA Good-bye Cellulite @ 930 PM

BECCA, Oasis (8:00 PM)

Shay Todd, Cabana Grande (9:00 PM)
Celebrities to be Confirmed: Kim Kardashian, Ricky Martin, Cast of Miami Ink, Enrique Iglesias, Julio Iglesias, Jr., The Hogans, Ana Kournikova, Serena and Venus Williams
After party at MOKAI (235 23rd St)


Saturday, July 14, 2007 –

Smashbox Cosmetics Happy Hour, Raleigh Penthouse (5:00 PM)

Miss Bikini, Cabana Grande (6:00 PM)
From the streets of Rome, come see as they debut their very first collection in the United States

Zimmermann, Beachway (7:00 PM)
See as this Bondi girl brings some style from down under, for the first time at Mercedes-Benz Fashion Week Miami Swim

Parke & Ronen, Oasis (8:00 PM)
Celebrities to be Confirmed: Sean Poolman, Tyson Beckford, Ricky Martin, the Cast of Miami Ink, Enrique Iglesias, Julio Iglesias, Jr., The Hogans, Ana Kournikova, and Jason Lewis
After party at Vice with TBD celebrity host (235 23rd St)

Jessica Simpson, Cabana Grande (9:00 PM)
Confirmed Celebrities: Jessica Simpson and Ashlee Simpson
Celebrities still to be confirmed: Eva Longoria and Rachel Leigh Cook
After party at the Red Room (Shore Club, 1901 Collins Ave) @ 10 PM


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